
Provided by Google Tag Manager to experiment advertisement efficiency of websites using their services. It appears to be a variation of the _gat cookie which is used to limit the amount of data recorded by Google on high traffic volume websites.

This is a pattern type cookie set by Google Analytics, where the pattern element on the name contains the unique identity number of the account or website it relates to. This cookie is set by Google and is used to distinguish users.

The cookie stores information anonymously and assigns a randomly generated number to recognize unique visitors. The _ga cookie, installed by Google Analytics, calculates visitor, session and campaign data and also keeps track of site usage for the site's analytics report. It contains the domain, utk, initial timestamp (first visit), last timestamp (last visit), current timestamp (this visit), and session number (increments for each subsequent session). If this cookie does not exist when HubSpot manages cookies, it is considered a new session. Whenever HubSpot changes the session cookie, this cookie is also set to determine if the visitor has restarted their browser. It contains the domain, viewCount (increments each pageView in a session), and session start timestamp. This is used to determine if HubSpot should increment the session number and timestamps in the _hstc cookie. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.

What makes it so effective?įor the unfamiliar, Spotify Wrapped is a year-in-review slideshow that shows users their most-streamed songs, artists, and podcasts of the year. Per Protocol, the popularity of Spotify Wrapped led to a 21% bump in app downloads in the 1st week of December 2020, and has helped establish Q4 as the company’s biggest quarter, according to CEO Daniel Ek. It turns out Spotify looks forward to its annual recap for another reason: app downloads. You may look forward to Spotify Wrapped because it’s an annual reminder that you’re in the top 1% of Drake listeners.
